About

A creative generalist.

I see patterns before they're obvious: the thread between a brand, a feeling and a frame, between what a client says and what they actually need. Give me a brief and I'll hand you ten directions before lunch, then help you kill nine and build the tenth. I move fluently between code and color, pitch and prototype, people and product, and I'm at my best turning a room full of maybes into something that ships.

Frederik Monrad — (four:three) cover
Capabilities
Research &
Strategy
User ResearchUnderstanding user needs through interviews, surveys and observation BenchmarkingAnalysing competitors and industry standards to identify opportunities Feature ScopingDefining and prioritising features based on user needs and business goals Double DiamondStructured discovery-to-delivery process that turns insights into concrete directions
Design
UI/UX DesignDesigning intuitive digital interfaces from wireframe to final prototype Brand Identity & DesignBuilding cohesive visual identities across touchpoints Art DirectionSetting the visual tone and guiding creative output across projects Typography & LayoutUsing type, grid and hierarchy to communicate clearly and structure space
Content &
Media
Branded Video & StillsProducing photo and film content that reflects a brand's identity Editing & Color GradingPost-production editing and colour work in DaVinci Resolve Storyboarding & CinematographyPlanning shots and crafting framing, movement and light for film AI-assisted ContentUsing generative AI tools to accelerate and expand creative output
Digital
Development
Web DevelopmentBuilding websites with HTML, CSS, JS and modern frameworks Prompt EngineeringCrafting precise prompts to get optimal results from AI models AI IntegrationImplementing AI tools into products and workflows SEO / CMSOptimising content for search and managing it through headless CMS
Commercial &
Sales
Lead Generation & OutreachOpening new opportunities through cold outreach and building qualified pipeline B2B / B2C SalesManaging full sales processes and growing revenue across business and consumer contexts Client RelationsBuilding and maintaining strong client relationships through clear communication Sales Coaching & Team LeadershipRecruiting, coaching and leading sales teams to perform and grow
Tools.
Design & Visual
Figma Adobe Creative Cloud Affinity Designer DaVinci Resolve Stitch Claude Design Spline Rive
Code & Web
VS Code Cursor Claude Code GitHub Framer Webflow Sanity.io WordPress Google Analytics 4 Search Console
AI & Generative
Claude Midjourney Runway Kling AI Higgsfield ElevenLabs Gemini
Content & Production
Adobe Creative Cloud DaVinci Resolve Sony Systems Drone A1/A3 Sound Design Storyboarding
Workflow & Collaboration
Notion Trello Slack Google Workspace Meta Business Suite Keynote
Personal.
Based in
Copenhagen, Denmark. Open to remote
Languages
Danish (native), English (fluent)
Studies
Multimedia Design (KEA), Marketing Management (CBA), Leisure Management, plus a standing habit of teaching myself whatever the next project needs
Off the clock
Sports and fitness, fishing, and getting out in nature to recharge my batteries
Current obsession
Exploring AI broadly and the different workflows it unlocks, moving faster without losing the human touch
How colleagues describe me
Systems thinker People-first Strong communicator Sales-minded Leads by example Team player Curious by default Overthinks sometimes Patience is a work in progress